A field within architecture, interior design and electrical engineering that is concerned with the design of lighting systems, including natural and electric light, to serve human needs.
Efficient architectural lighting design achieves sufficient light for emphasizing the architectural features of the building by balancing initial and operating cost factors, building aesthetics and energy efficiency.
Our approach at Creative Infinity is to reveal architecture, craft atmosphere, and deliver a unique experience for all.
Light art is an applied arts form in which light is the main medium of expression. It is an art form in which either a sculpture produces light, or light is used to create a “sculpture” through the manipulation of light, colors, and shadows. These sculptures can be temporary or permanent, and can exist in two distinctive spaces: indoor or outdoors.
We create light art that interact with both architectural spaces and individuals.
A strategy that directly engages consumers, inviting and encouraging them to participate in the development of the brand or a brand experience through immersive storytelling, event and street, marketing campaigns.
We believe that this approach is critical as it looks at consumers being actively involved in the production and co-creation of marketing programs, thereby developing a relationship with the brand.